Crash Course: The Opt-In Funnel | Mastering Email List Building

PLR License

With a Private Label Rights (PLR) license, it's like printing your own money! PLR is the best license you can get. It gives you the right to edit, change, or modify the product however you want. You own the product entirely and can do anything with it, with no restrictions.

MRR License

A Master Resell Rights (MRR) license lets you do even more. You can sell the product to your customers and also pass on the same rights, allowing them to sell the product to their customers. Be sure to read the specific licenses included with each product for more details.

RR License

With a Resell Rights (RR) license, you can resell the product to any number of customers. However, there may be certain restrictions, such as a minimum resale price. It's crucial to read the specific license that comes with your product. While you can't sell the resell rights, you can sell the product itself to as many customers as you wish and keep 100% of the profits. Typically, these products are for personal use only by your customers.

Personal Use

Products with a Personal Use (PU) license can only be used for personal purposes, such as reading, sharing (if allowed), and teaching. They cannot be resold or modified, as the license restricts such actions. You are allowed to make unlimited backup copies, but unless stated otherwise, distribution is not permitted.

Commercial Use

With a Commercial Use (CU) license, you can use the product for your client's projects and charge for your time and work. This license allows you to use the product on an unlimited number of clients, with the clients being charged for your services.

Give Away Rights

A Give Away Rights (GAR) license lets you share and distribute the product freely. You can give it away to your mailing list subscribers or anyone interested in a free product. Some GAR products may come with resell rights, but selling them is not required if you just want to give them away for free.